01. / Vision
Eem & I wanted to put a spin on his track "Club Music" by using a familiar/friendly setting that contrasts the rough lyrics. At first, we considered following the path of the "Roll Bounce" movie having Eem lose the skate battle vs 'Sweetness' but we decided it was out of character for him so we decided to take it our own route.
02. / OUTCOME
With limited resources due to group restrictions, our team rallied together and pulled off a dope video that showcased Eem in a new, fresh, and fun setting. The actors played the hell out of their roles, we made use of the entire location with creative angles, and told a captivating story with vibrant enagaging visuals.