THE KINGDOM
BZZY OG
Team:
Written & Performed // BZZY OG
Director + Editor + Producer // Calvin Anderson
Cinematographer // Halv
Set Design // April Jayne
Photographer // Calvin Anderson
Production Co. // 10khours (previously Pure Cut Media)
SERVICES PROVIDED:
CREATIVE DIRECTION + VIDEO PRODUCTION + LOCATION SCOUTING
01. / Vision
With the upcoming release of the self-titled album "OG", the M.U.S.E recording label wanted to make sure "The Kingdom" video showcased the pinnacle BZZY places his family on.
After a case of COVID pushed back the first shoot date and caused his other two sons not to be in attendance, we set out to put BZZY & fam in a nostalgic family shoot scene.
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/c96e5736-fe8e-45dc-b4f4-8aa96cac00ee_rw_1920.png?h=845c83557779674cf38f37db8635a484)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/d1b13876-27af-4fed-b639-f99c8576682b_rw_1920.png?h=ae319b654b15fac6a7e33dadf072633f)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/07a60ced-c36b-46dd-a2ea-690f4023a030_rw_1920.png?h=e7f5cd79c25aff45fb703652fd3bbf53)
02. / OUTCOME
We created a vibe that feels familiar yet out of reach as we show BZZY in a scene similar to an old-school retail store photo center but draped in white. Then contrast it with BZZY on a backlit stage with a throne, reflecting on the work he has put in and will continue to put in for his fam.
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/e12944a4-b035-42dc-bd57-c67769e1b8b1_rw_1920.gif?h=ca80ae260cde3cdba568b6259d8740b1)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/36b7153d-52da-45c1-9a7a-b6267fa37451_rw_1920.gif?h=9c276940f4a585a7eb30a8f9e598529b)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/f18d0c15-0168-4986-b9fd-c46e07d07e9c_rw_1920.gif?h=018d5a3f0ae7c1a74f5c30ceea737869)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/de624d76-7f12-46d9-974b-754393d66efa_rw_1920.gif?h=4085d8f7c26716d8f2adda18e70759bf)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/46340b07-07de-440b-95d3-b5ed7edd1ac8_rw_1920.gif?h=4b93ae2c90c11d5a2342c8eaea1a17e4)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/085b28cd-5dac-42c7-bcff-870e4ec10906_rw_1920.jpg?h=49f6f0afc91edc8d4d626c24e800b278)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/43278592-904a-4600-922b-6a269dd20bab_rw_1920.jpg?h=8947c1a12b14208f754759caca6e81c4)
![](https://cdn.myportfolio.com/de842d7d-ff79-4606-b166-f83b865fa3e7/632b1d12-fbd1-480b-856c-a89c1fcc1906_rw_1920.jpg?h=e6233e0a047162e63e0238f8c4858ebc)