THE KINGDOM
BZZY OG
Team:
Written & Performed // BZZY OG
Director + Editor + Producer // Calvin Anderson
Cinematographer // Halv
Set Design // April Jayne
Photographer // Calvin Anderson
Production Co. // 10khours (previously Pure Cut Media)
SERVICES PROVIDED:
CREATIVE DIRECTION + VIDEO PRODUCTION + LOCATION SCOUTING
01. / Vision
With the upcoming release of the self-titled album "OG", the M.U.S.E recording label wanted to make sure "The Kingdom" video showcased the pinnacle BZZY places his family on.
After a case of COVID pushed back the first shoot date and caused his other two sons not to be in attendance, we set out to put BZZY & fam in a nostalgic family shoot scene.
02. / OUTCOME
We created a vibe that feels familiar yet out of reach as we show BZZY in a scene similar to an old-school retail store photo center but draped in white. Then contrast it with BZZY on a backlit stage with a throne, reflecting on the work he has put in and will continue to put in for his fam.
