01. / Vision
Eem wanted to kick off his latest album with a bang showcasing his grind following last year's events in the Plug Poetry video where he is depicted as getting robbed for a play.
02. / OUTCOME
The location was secured, team + talent were cast, and the final product came out just as gritty as we wanted. The video flows seamlessly as the viewer is captivated by quick cuts, movement & hypnotic colors. King Eem is shown as an entrepreneur of sorts who has up'd his game planning a heist with his crew.