OG
BZZY OG
Team:
Written & Performed // BZZY OG
Director + Editor + Producer // Calvin Anderson
Cinematographer // Halv
Production Co. // 10khours (previously Pure Cut Media)
SERVICES PROVIDED:
CREATIVE DIRECTION + VIDEO PRODUCTION + LOCATION SCOUTING
01. / Vision
One of the three debut singles from the self-titled album "OG" was set to release so BZZY & the M.U.S.E recording label wanted to make sure they had a strong visual to accompany it.
BZZY considers "OG" an anthem record, speaking on the police brutality in America, rats in the neighborhood, and pretenders. He also proclaims his dedication and work ethic in the rap game. Unfortunately, his bike club was unable to make it on shoot day but we made it work.
02. / OUTCOME
We emphasized BZZY's rugged bars with bold colors, smooth transitions, and captivating imagery. Grit. Authenticity. BZZY OG.
